About this privacy notice

This notice explains how EquiGuild handles personal information when people use the website, create an account, purchase a supplier membership, submit a supplier profile, contact the directory or interact with its services.

Information we may collect

Depending on how you use EquiGuild, information may include account and login details, names and business contact details, supplier profile information, order and transaction records, correspondence, technical/security logs, and cookie or preference information. Information deliberately submitted for a public supplier profile is intended to be displayed publicly.

How information is used

Information is used to operate supplier memberships and listings, process and administer orders, respond to enquiries, moderate and verify directory information, maintain security, prevent abuse, improve the service, meet accounting or legal obligations, and send marketing communications where there is an appropriate basis to do so.

Payments and service providers

Payments are processed through WooCommerce and the payment gateway selected at checkout. Payment providers process payment information under their own privacy terms. EquiGuild does not intentionally store complete card details where payment is handled by an external gateway. Hosting, email, analytics, security and other service providers may process limited information where necessary to provide their services.

Legal bases and retention

Depending on the activity, processing may be necessary to perform a contract, meet a legal obligation, support legitimate business interests such as operating and securing the directory, or be based on consent where consent is required. Information is retained only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, dispute-resolution and security requirements.

Cookies

EquiGuild may use essential cookies needed for account, checkout, security and site functionality. Analytics or marketing technologies may also be used where configured and, where required, subject to the appropriate consent choices.

Your rights

UK data-protection law may give you rights including access, correction, erasure, restriction, objection and data portability, depending on the circumstances and lawful basis. You may also have the right to withdraw consent where processing relies on consent. You can raise a privacy concern with EquiGuild using the contact details below, and you may also complain to the UK Information Commissioner’s Office.

Contact

This notice may be updated when the service, suppliers or legal requirements change.