Using EquiGuild

These terms apply to use of the EquiGuild website and to paid supplier memberships. By creating an account, submitting a listing or purchasing a supplier plan, you agree to provide accurate information and to use the service lawfully.

Supplier memberships

Supplier memberships are intended primarily for businesses and trade users. The applicable plan, price and listing period are shown at checkout. Unless checkout expressly states otherwise, a membership does not renew automatically and a further payment is required to extend the listing.

Founding Supplier programme

While the Founding Supplier campaign is open, the first qualifying paid new supplier memberships may receive a Founding Supplier number and introductory first-year price. Founding status does not guarantee enquiries, sales, search-engine rankings or editorial endorsement. Renewals use the normal membership price unless a different offer is expressly stated.

Listings, moderation and accuracy

Suppliers are responsible for ensuring that profile information, claims, images, contact details, prices, certifications and links they provide are accurate and that they have the right to publish them. EquiGuild may edit, reject, suspend or remove content that is misleading, unlawful, irrelevant, unsafe, infringes third-party rights or does not meet directory standards.

Verification, featured placement and editorial independence

A Verified Supplier badge records the checks described in the Verification Policy at the time they were completed; it is not a guarantee of solvency, product quality, fulfilment, compliance or suitability for a transaction. Paid or Featured placement affects visibility but does not buy editorial endorsement.

Payments, cancellation and refunds

Membership charges are shown before payment. Any cancellation or refund rights that apply by law are not affected by these terms. Unless a legal right or an expressly stated refund policy applies, membership fees are not automatically refundable merely because a listing receives fewer visits, enquiries or sales than expected.

Buyers and third-party suppliers

EquiGuild provides discovery, SMART Match, SMART Range Builder, Trade Passport, TradeSync and information services. SMART Match scores suppliers against information available to EquiGuild and is an aid to discovery, not a guarantee that a supplier can fulfil a requirement. SMART Range Builder analyses publicly accessible website content and may not identify every product or category. Trade Passport reflects recorded supplier information and verification checks at the stated time. TradeSync catalogue data is supplied by the relevant supplier and remains subject to that supplier’s approval, current prices, availability and trading terms. Transactions between buyers and listed suppliers are made directly between those parties unless expressly stated otherwise. Buyers remain responsible for commercial due diligence, including checking specifications, standards, lead times, delivery terms, insurance, payment terms and the identity of the supplier.

Intellectual property and acceptable use

EquiGuild branding, original site content and platform materials may not be copied or republished without permission except where law permits. Users must not scrape, misuse, interfere with, reverse engineer or use the service or Trade Enquiries to distribute spam, harassment, unlawful, deceptive or malicious content. EquiGuild may review messages that users report for safety, abuse or platform-integrity reasons.

Availability and liability

EquiGuild aims to keep the directory accurate and available but cannot guarantee uninterrupted access or the accuracy of information supplied by third parties. Nothing in these terms excludes liability that cannot lawfully be excluded. Subject to mandatory law, EquiGuild is not responsible for losses arising solely from a buyer’s or supplier’s independent commercial decision or from the acts or omissions of a listed third party.

Changes and contact

These terms may be updated as the service develops. Material changes will apply from publication or from any later date stated. Questions about these terms can be sent using the contact details below.

Product Showcase add-on

The optional Product Showcase add-on permits the applicable supplier profile to create up to the stated number of product profiles for the purchased access period. Product information, images, documents, trade claims, prices and intellectual-property rights remain the supplier’s responsibility. Product pages may be made publicly crawlable and may include structured data and sitemap entries, but EquiGuild does not guarantee that Google or any other search engine will index, rank or display a product as a rich result. Product Showcase access does not turn EquiGuild into the seller of the listed product and transactions remain between buyer and supplier.

Search Products marketplace

An active Product Showcase includes up to 20 product profiles and exposure within EquiGuild Search Products. Only one active Product Showcase add-on is permitted per customer account and add-ons cannot be stacked to increase the 20-product allowance. Marketplace inclusion is a discovery service, not an endorsement, verification of product claims or guarantee of enquiries, sales, search-engine indexing or ranking. Buyers and suppliers remain responsible for their own due diligence and any transaction agreed between them.

Related trade resource: Equestrian Wholesale